CONCEPT ARTIST & CREATIVE STRATEGIST: FLASHY, FUN, INNOVATIVE, & INVITING
Award winning designer with a proven track record of devising and executing innovative digital experiences and campaigns for global IPs ranging from toys, to gaming, to luxury brands.
Mel has made history in the digital world with work on Barbie's biggest NFT collection, Deadmau5's first phygital NFT, and won Burberry a metaverse award with a persistent experience that players could visit, explore, and play in. She is a trend forecaster and innovator who is highly results and customer driven for immersive digital experiences from games, to product, to digital retail experiences.
Skilled in crafting compelling content, immersive storytelling, trend prediction, fostering engaging fan communities, and driving brand growth.
Always seeking challenging roles to leverage creativity, strategic vision, and organizational abilities to elevate brand presence and achieve business objectives.
ALL PROJECTS
BARBIE X BOSS BEAUTIES
Barbie’s Largest
NFT Collection
Role: Art Direction
BLANKOS
Concept Art for Live Content Updates and Partnerships
Role: Concept Art
“SHARKY B”
BLANKOS x BURBERRY
Burberry’s First Playable
NFT Collection
Role: Research & Concept Art
“THE OASIS”
BLANKOS x BURBERRY
Partnership Event, The Metaverse Award at The Fashion
Awards 2022 Winner
Role: Art Direction & Concept Art
BaristaEXP
Personal Project: Concept Art for a Fantasy RPG
PERSONAL ART
Commissions, Concept Art, Sketches